Offer Concept
Kickstart Workshop
In just 3 hours to your offer concept with a clear thread

For your clear offer concept
A small glimpse into the workshop board, which we fill together with ideas, plans, and insights.
The Goal
These are the points I want to achieve with you, for you.
Stand Out More
Many colleagues offer similar services in the market, but you want to stand out more?
More Clarity
You have many ideas for your offer, but no tangible offer concept or clear thread yet?
More Confidence
You’re unsure which content is needed and what prices would be appropriate for your offer?
What to Expect
Here’s what you can look forward to in the Kickstart Workshop.
As a consultant, I focus on making sure your offer concept fits you and your target audience perfectly. I provide guidance that is focused, honest, and on equal footing. Together, we create a customized strategy that takes you to your desired next level.
Our Goal
Together, we want to organize, create more structure, and above all bring clarity — and maybe even develop new digital products. Clarity for you on exactly what and how you want to offer your services. And clarity for your clients, so they immediately understand what they will get from you and why they should book with you specifically.
Starting the Workshop
Before our session, you’ll receive a questionnaire from me that serves as a briefing for both of us. At the scheduled time, we’ll meet online via Zoom and review your answers so I can get to know you and your work better. After that, we’ll start the first exercise for your offer concept.
Analysis
Now we look at your existing offer concepts. We discuss the challenges you’ve faced, what you want for future offers, and decide which services you want to focus on more and which you might no longer provide. The goal of this analysis is to clearly understand your needs and those of your clients in order to identify opportunities for scaling. This creates the best foundation for developing strong offer concept ideas.
Creation
From this, we develop ideas for packages or products that precisely meet your clients’ needs and bring you joy in your daily work. Together, we will create your offer structure, determine which content should be included, and set appropriate pricing. The process and all results are clearly documented on the workshop board.
OFFER CONCEPT
Kickstart Workshop (3 hours)
590€
You want offers with that “certain something,” but haven’t found it yet? You lack the experience of how to design a compelling offer concept? Together, we develop ideas, structure them alongside your existing approaches and services, and create an offer concept with a clear thread.
THIS IS INLCUDED
- Discussion of your current offer ideas
- Gathering additional ideas and options
- Analysis of which offers will convince your target audience
- Selection of the best ideas
- Offer plan with a clear thread as an overview
YOUR RESULT
- New ideas and approaches for your offers
- Greater clarity in your ideas + tips for future idea generation
- You know the opportunities to stand out with your offer
- You have an overview of price, scope, and content
- Your offers build on each other
For the Kickstart Workshop, you should already know your target audience and the focus area of your business to ensure we achieve the best results.
590€

Are We a Good Match?
Hi, I’m Lisa Koch
For my clients, I like to create structure to bring clarity to their minds. I ask targeted questions to get to the core of things and uncover key insights. My goal is to work with you to create an offer that fulfills you – while also generating sufficient income.
With over 10 years of successful self-employment, I bring a wealth of experience to the table. I hold a Bachelor of Arts in Communication Design and am an IHK-certified business consultant. More About Me
We’re a good fit if you:
✓ Are looking for someone to help you organize and generate fresh, strong ideas
✓ Want someone who asks the right questions with sensitivity to get to the heart of the matter
✓ Appreciate experience to better assess the potential of your ideas
Your Result
What you can achieve in the Kickstart Workshop
Offer Clarity
You know what you want to offer in the future – and what not. You have clarity on what brings you joy, what your clients truly need, and how you can stand out from your colleagues.
Content Clarity
You know the ideal content your clients are looking for. You have clarity on what is included in a package – and what isn’t. This makes it easier to promote your offers and clearly advise your clients on which of your services are right for them.
Pricing Clarity
You know exactly what price you want to charge for your services. This allows you to create offers faster, calculate time and revenue, and be well-prepared for any negotiations.
Strengths
According to Google reviews, my clients especially value these qualities in me:
Creating Clarity
Many clients report that I helped them bring their thoughts into focus and create a clear thread that leads to a precise and well-thought-out result – whether it’s a logo & CI, web design, or an offer concept!
Structured Approach
My processes are clearly structured and thoroughly tested. I work solution-oriented and always keep the focus in mind, so we can achieve our shared goal as planned.
Creative Ideas
I’m glad this aspect is often mentioned. As a designer, I bring most of the creative ideas into the workshops, but I’m always open to my clients’ ideas, which we refine together into the perfect diamond.
Keen Sensitivity
According to reviews, I ask the right questions, helping to recognize connections and find the right words. My clients feel understood, which makes me very happy.

