LISA KOCH
Hi, I’m Lisa Koch – designer and consultant.
I’m glad you want to get to know me a little better.
My Mission:
You should be able to make a professionally convincing impression from the very start.
Imagine being invited to a really promising business meeting and standing in front of your wardrobe. None of your outfits match the impression you want to make in that meeting—ugh! How well will you be able to sell yourself and your business later? Probably not at 100%, the way I want for you and your business.
A strong design and a smart service concept are like a tailored outfit that presents you exactly as you want to be remembered. To help you reach your full potential, I create your fitting brand identity and service offerings with you—so you make a professionally convincing impression from the very start. That is my mission.
– Lisa Koch
Communication Designer B.A. • Certified Business Consultant (IHK) • Web Design Professional • Brand Specialist • Author
Overview of Lisa Koch’s Career
Education, Degrees, Milestones
Vita
2012–2016 | Designer at Gründerszene & TLGG Agency
Focus: Web design, brand design, marketing
From 2014 | Started self-employment as a designer
Initially part-time, from 2016 full-time
Since 2017 | Development & launch of the Take Off Day Design Concept
Since Q3 2017, working exclusively in the Take Off Day format
Since 2022 | Development & launch of the Kickstart Workshop
Since Q1 2022, offering shorter workshops for fast results
Since 2022 | Launch of the podcast “Frei! The Podcast about Your Business & Brand Design”
Launched in Q3 2022, publishing weekly episodes
In 2023 | Training & certification “Business Consultant (IHK)”
Q2 2023, further foundation for my work as a consultant
In 2023 | Author of “Productize Your Service”
Q4 2023, self-published book available in print and e-book
In 2023 | Guest author in “Ausgebucht”
Q4 2023, contributed a comprehensive guest chapter to Anna Turner’s book
In 2024 | Parental leave & caregiving
Since 2023, i’m also a happy mother. Recognizing the first year of care work as one of the most challenging jobs of my career
In 2025 | Development of the “Structure Compass” method
Spring 2025, created a targeted method for simple offer development for founders and self-employed professionals
Qualifikationen
Bachelor of Arts
I completed my studies in Communication Design at the University of Applied Sciences Potsdam, graduating with a Bachelor of Arts with a grade of 1.3. My focus was on brand development and design. I also received training in typography, photography, layout, book typesetting, editorial design, as well as app and UX design.
IHK-Certified Business Consultant
Due to increasing demand for my consulting services in the Kickstart Workshop Offer Concept, I completed the business consulting training at the IHK in 2023 and am now a certified business consultant. The training covered the fundamentals of business administration as well as specialized topics in consulting.
Author
I have written and self-published three guidebooks. The first two books are aimed at designers starting their own business, guiding them through all important questions related to starting a business and the first year of self-employment. The third book focuses on productized services, i.e., designing smart, standardized services. All books were available in both print and e-book formats.
Are We a Good Fit?
I want you to feel comfortable working with me and to achieve a result that truly convinces.
These are the values I work by:
fast
Your time is valuable, and so is mine. That’s why my processes for our collaboration are always clear and structured, allowing us to achieve maximum results in the shortest possible time.
efficient
I believe that creating a great design doesn’t have to take a long time. An efficient process saves you time, energy, and money.
clear
I focus on direct collaboration: we avoid endless back-and-forth, long email threads, and misunderstandings. Clear, straightforward communication is my secret.
effective
Without a goal, there are no lasting results. Together, we discuss your wishes, set a clear objective, and work in a structured way until it’s achieved.
Expertise & Strengths
According to Google reviews, my clients especially appreciate the following qualities in me. They write about Lisa Koch:
Creating Clarity
Many clients report that I helped them articulate their thoughts clearly and create a consistent thread that leads to a precise and well-thought-out result.
Structured Approach
My processes are carefully designed and thoroughly tested. I work solution-oriented and always keep the focus, ensuring that we achieve our shared goal as planned.
Creative Ideas
I’m glad this aspect is often mentioned as well. As a designer, I contribute the majority of creative ideas in the workshops—but I’m always open to my clients’ ideas, which we refine together into the perfect diamond.
Fine-Tuned Sensitivity
According to reviews, I ask the right questions, helping to recognize connections and find the right words. My clients feel understood, which makes me very happy.
Background
How I Got to What I Do Today
I am a designer through and through, with passion in my heart. I don’t just create websites and logos or develop smart service offerings – I also have a huge love for beautiful interior design, photography, tattoo art, and fashion. But all of that would be a bit much to focus on as a specialized career, right? Before studying communication design, I did a lot of photography, but during my studies, I quickly realized that the design world had so much more to offer than impressive photos. Brand development and its expression through colors, fonts, logos, websites, and marketing captivated me from the very first moment – and hasn’t let go since.
From that point on, I approached every design task through the lens of brand development, absorbing all the knowledge I could get my hands on, and completed my Bachelor of Arts. Unexpectedly, my first positions as a designer brought a second focus to my specialization: the target audience of founders and self-employed professionals. I first worked at Gründerszene (and its ventures), and later joined a Pro7Sat1 startup, diving even deeper into the startup world.
2013, lots of joy in photography. Started my studies in Communication Design.
2015, first freelance projects with startups and agencies.
2019, increasingly booked as a speaker to talk about design and smart products.
Today: Happy.
Then it got truly Berlin-hip: working as a designer in a digital agency! TLGG (short for Torben, Lucie, and the Yellow Danger) was one of the first agencies to manage and build social media channels for major brands like HUK Coburg, Lufthansa, Kinder Chocolate, and Wrigley’s. My role involved designing content marketing pieces, creating micro-websites, and implementing brandings.
That period taught me one thing above all: speed is my thing. (Because in agencies, everything ideally needs to be done yesterday.)
After about a year at TLGG, I decided: my learning curve was too flat. I needed new challenges – that’s how I moved into self-employment, and I’ve been very happy with it ever since.
Today, I draw on these insights:
Branding for founders and self-employed professionals. With speed.
This is how we can work together
I offer two different workshop formats.
The “Take Off Day,” which lasts 8 hours, and the “Kickstart Workshop,” which includes 3 hours of collaboration.
For each format, there are two topics we can work on. Check them out here:
Take Off Day
Logo Design + CI
ATTRACT CLIENTS
This includes
- your custom logo
- created in just 8 hours
- Includes: company colours & fonts
- All logo file formats you need
- Workbook for preparation
- Mini positioning
(offer, target group, your brand)
2.190€
Take Off Day
Web Design
CONVICE CLIENTS
This includes
- your custom web design
- created in just 8 hours
- Included: Tutorials for customization & enhancements
- Workbook for preparation
- Mini positioning
(offer, target group, your brand) - Introduction to WordPress, no prior knowledge necessary
2.490€
Kickstart Workshop
Company Colours + Fonts
BECOME VISIBLE
This is included
- your company colours and fonts
- put together in just 3 hours
- Included: ideas for use in posts
- all colours with color values in the style guide
- Definiton of which font is used for what
590€
Kickstart Workshop
Offer Concept
BECOME BOOKABLE
This is included
- your clear, smart service offering
- created in just 3 hours
- Included: joint planning, structuring, and consulting
- all offers clearly presented in a Miro Board
- Clarity about content, process and price
590€
In addition
In addition to my work as a designer and consultant, I have also invested my time in other projects, such as these:
Book “Productize your Service”
I have now written and self-published three books. My latest book, “Productize your Service,” has been available in print and e-book formats since winter 2023. In it, I share concrete instructions on how to turn a service into a productized service, including easy-to-understand examples.
“Business Design Podcast” for self-employed people
In my podcast, I share weekly tips on brand building and smart service offerings, specifically for self-employed people. I focus on tangible, actionable opportunities that can offer added value to every listener. The podcast has been running since September 2022.
Gastautorin in “Ausgebucht”
In dem im Rheinwerk Verlag erschienenen Buch “Ausgebucht” von Anna Turner durfte ich ein umfangreiches Gastkapitel zum Thema Productized Services beitragen. Hier zeige ich in knackiger Form, wie eine Dienstleistung in ein smartes Produkt gewandelt werden kann und welche Vorzüge dadurch entstehen.